🔗 Raw data: Book and newspaper consumption - Kevin Drum
There is a mantra in the world that people ‘don’t read’ (anymore?).
And on top of that - if they do - (very) short form - definitely not books.
I have long thought this to be wrong.
They certainly might not read your stuff. Or my stuff, but they do read - BUT - they read what interests them , what engages them and definitely not limited to stuff that appears at the top of lists.
Kevin’s short analysis on the data says that today we are spending twice what we spent on physical books 40 (or so) years ago. As he says - buying is not reading (👋🏼 to the Unlibraries) .. but beyond physical books there are ebooks, blogs, newsletters … yup - we definitely aren’t reading any more - except when we do.