‘Storm in a teacup ‘or fallout not yet settled?
At the very least the story reflects poorly on Intuit’s head of communications who clearly doesn’t understand how communication works in 2024.
And yes I have listened to the whole podcast. The guy clearly doesn’t even understand journalism!
🔗📼 What we’ve got here is failure to communicate
🔗 Intuit’s PR Team Has Seemingly Never Heard of the Streisand Effect
Good post from John @Gruber today - and not wrong. But I think there’s more.
🔗 This is Rick Heineman’s LinkedIN Profile
- 1.144 followers on LinkedIN
- He seems to have NEVER posted - despite being at Intuit for 7 1/2 years
If you are ‘THE’ dude for communications at a place like Intuit - you should understand how social works. The data on his profile suggests he doesn’t. For all I know he might be a Rock Star over on TikTok - haven’t bothered to look - but for Intuit - surely this is a place to have a presence?
He wouldn’t even need to do it himself. He has ‘people’ for goodness sake.
All I know is that IF you are in corporate communications for any enterprise - you need to be at least socially aware. ideally ‘active’ - whatever that means. . If that company is B2C (and I think Intuit is) - then double down on this.
He got promoted just 6 months ago. Maybe he was trying to make a name for himself.
He clearly has.