not everything that counts can be counted and not everything that can be counted should be.

In the Age of Experience, perhaps it’s time we stop translating and start developing new, more direct ways to meaningfully measure what matters. (NEWSFLASH - that is not coming out of ‘The Valley’ any time soon.)

This short reflection is my way of shining a light on that moment. Because sometimes a single sentence can unlock a whole new way of thinking.

🔗 I wrote a lot more about Jony Ive’s sit down with Patrick Collinson here.