The corporate obsession with transformation is outdated - and continues to fail. Decades of data show most efforts don’t work, so rather than chasing grand, one-time overhauls, organisations must embrace continuous adaptation: flexible structures, people-first strategies, and real-time responses to shifting markets and needs. Change isn’t a ‘one-and-done’ project, it’s a lifetime commitment. Stop transforming. Start adapting. That’s the edge. That’s survival.