Moving the deckchairs doesn’t help.

Putting fresh canvas on them - no matter how bright - equally useless.

There’s a bloody big iceberg poking into the engine room.

That’s what needs to be fixed.

My article is being prepared - part of the exploration;

Why, even with this knowledge … businesses fixate on the deckchairs.

Yes it’s difficult.

Yes you are in uncharted waters.

Yes you have never done this before.

That is the point. Nobody has. That isn’t what is needed. The world’s never looked like this, and the rulebook you inherited doesn’t work here.