The market intelligence market was valued at USD 12.1 billion in 2024 and is expected to reach USD 21.4 billion by 2031, growing at a CAGR of 8.2% ( 6Wresearch (Aug 2025) ).

The primary growth drivers are data-driven decision-making adoption, AI/ML integration, cloud-based analytics, and the shift toward real-time insights. What’s interesting is that the **market is consolidating around value-add - not just raw data, but curated, contextualised intelligence delivered into existing workflows.