🔗 Siri, not a companion, by design - Asymco

We’re building Siri not to be a companion. It was a very big deal. It’s an advisor, but not a companion. Siri is there as a concierge, a professional persona. It is not an amiable person, because they want to maintain an emotional distance. That was by design.

Have to say that’s what is particularly working for me. More on this later when I get round to it.