🖋️ LongForm
Want to reduce the noice and just focus on things with a little more meat - the this category is for you. Like so much on this site we have a ‘WIP’ as i take some out - and put some in - but safe for at least starting in 2026.
Overcast is My Friend
Long Time Castro user - but it was time to explore the alternatives again. (Same exercise as the RSS reader project a few weeks ago). So of course my first stop was back to Apple Podcasts .. because I keep thinking that of all companies Apple should be able to deliver the best experience …. right?
The app managed to annoy me in less than a couple of days. But it did trigger me to look at synching … enter Overcast - my new friend.
Moved over about three weeks ago. Been getting used to it, and so wasn’t ready to say bye-bye to Castro … until today.
I don’t think Overcast is any better or worse than Castro when it comes to managing the play lists - different for sure. But oh boy - synching.
I like the sound from my iPad better than my phone, so is great to listen to at home - but the iPad doesn’t travel around with me when I am walking.
Overcast synching is just GREAT.
I stop listening on my iPad, grab my phone - head out - and it just works1 … picking up where I was in the podcast and continuing on the new device.
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Seriously, someone should use that as a marketing phrase! ↩︎
The Flow Of Liquid
The title is not representative of the piece which is actually about ‘Google Maps’ and ‘personal memory’ but is pulled from the quote.
Most Jobs Fall Into 3 Major Categories
𝗩𝗲𝗻𝗱𝗶𝗻𝗴 𝗺𝗮𝗰𝗵𝗶𝗻𝗲𝘀 - a person takes money, hands you an object; liquor store clerks, cashiers, bank tellers, etc.
𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗺𝗮𝗰𝗵𝗶𝗻𝗲𝘀 - taxis, aeroplanes, trucks, etc.
𝗕𝗮𝗯𝘆𝘀𝗶𝘁𝘁𝗲𝗿𝘀 - people that watch things. But this extends to people that tweak small things (on par with wiping a baby’s arse) like pool repair, HVAC repair, etc. They take the diaper off, they wipe it down, they put the diaper back on; janitors, gardeners, farmers, painters, security guards, testing, stockers, etc.
Every single one of these will be replaced by a robot, and pretty soon.
💬 Reichart 'Ki' Von Wolfsheild
Raindrop and Readwise Integration
Ooohhh …
Now you can seamlessly sync all of your Raindrop.io highlights directly with Readwise.
Readwise makes it easy to revisit and learn from your highlights. When highlights were introduced to Raindrop.io, many users requested an official integration with Readwise.
Connect your Raindrop.io account to get started. Highlights will be synced periodically throughout the day.
Getting Help
“As one lawyer recounted to the Post, Trump’s legal team once urged the then president “against tweeting about the Mueller probe, only to find he’d tweeted about it before they got to the end of the West Wing driveway.” Others said he was “nearly impossible to represent and that it would be unclear if they would ever get paid.”
The Machine Internet
“I started talking about the Machine Internet nearly 20 years ago, before it was even called “the Internet of Things.” Sensors and motes, tied to an analysis by wireless networks. Anything whose performance can be adjusted can now be monitored and controlled by a central intelligence. You can monitor the condition of parts and schedule maintenance before things break. This matters if the part is your heart, and its breaking could kill you.”
💬 Dana Blankenhorn
I’ll take that claim and raise you by a few years …
A group of us started talking about the topic in the mid 90s.
We had the obligatory startup … Flypaper … with a back end we called ‘The Megaserver’ - and without getting into the details - the system allowed us to render a website - ‘just in time’ - by assembling components out of a database. Our message at the time … the website only exists when somebody is visiting it.
It lead to some interesting developments and conversations.
I can still remember one scenario where we envisaged every car having its own website, assembled from thousands of components that each mapped to specific things and functions in the car … this is mid-90s… people didn’t get it.
And then came the DOT BOMB. And oblivion swooped in.
Still very proud of what ‘we’ built.
Definitely ahead of its time … I mean think about the tools we had in the mid-90s to build this thing!
And The Answer Is ... Nick Clegg!
Zuckerberg’s New No. 2 Faces an Old Dilemma: Distrust of Facebook
Seriously? That’s the problem?
The new ‘number 2’ is Nick Clegg
Wikipedia
During the party’s time in coalition, the Liberal Democrats saw a significant drop in support and the 2015 general election left the party with just 8 seats, which resulted in Clegg’s ousting as Deputy Prime Minister and his resignation as party leader. In 2016, following a referendum in which a majority supported leaving the European Union, Clegg returned to the Liberal Democrat frontbench, concurrently serving as Spokesperson for Exiting the European Union and for International Trade from July 2016 to June 2017. In the 2017 general election, Clegg was defeated in his constituency of Sheffield Hallam by Jared O’Mara. After losing his seat, Clegg moved to the United States after he was appointed by Mark Zuckerberg as Vice-President for Global Affairs and Communications of Facebook, Inc.
‘#Winning
Ageism - It Never Gets Old 🥁🥁🥁
The promo on some podcast this morning (my bold)
While Tim Cook (Mr. Excitement) has been the CEO of Apple for over 10 years, he’s now getting closer to mid-60s and is probably looking past where he’ll be running things. His legacy is pretty firmly set and there’s not much more at this point he could do, so who will be next in line to run Apple? We’ll look at some of the likely candidates in the second section.
So somebody else could do something that Cook can’t?
Speechless - though not surprised.
- Branson
- Murdoch
- QE2
- McCartney
- Jagger
- Buffett
- De Niro
- Scorcese
… oh why go on?
They should all just stop - right now - because they are all clearly way past the age that ^^^this^^^ dude believes to be the point where you should just put yourself out to pasture.
Running … Up That Hill
I recently had a good email exchange with Nick Milo (LYT) after a newsletter he wrote that depended a lot on Running Up That Hill.
As a private exchange, I am not going to reveal the conversation, but rather make the observation that Kate Bush’s Running Up The Hill not only gained renewed momentum in the UK/US Music charts …. It also seems to have pushed Kate back into the limelight.
Kate will turn 64 years old later this month … it is never too late.
Beyond that, clearly, something else is going on. Detailed below are just three of many more links that I have read recently. Articles by writers I read regularly that each in their own way have latched on to the phenomena.
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William Gallagher - always a good read gave us; Seeking out strange new worlds, and liking them..
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Rick Beato - with a 10 a minute breakdown of the original song.
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The Brisbane choir - always worth a watch have their take on the song.
Free Content Marketing = Content Free Marketing
“The Content Marketing category is almost $700 billion. Almost every company is working on content and increasing their content marketing investments. And yet, when was the last time you got a piece of content marketing and you said that was legendary? Let’s dig into how the marketing world got duped into content free marketing, aka saying nothing everywhere, and why this is one of the largest opportunities hiding in plain sight.”
💬 Chris Lockhead
He’s not everyone’s cup of tea - but he often makes very good points - AND - he knows how to talk about a topic on his podcast in under 15 minutes rather than three hours (though this podcast at 1 hour is an exception). Still, worth a listen … or just buy his book - since he is essentially doing a Doctorow - reading his own book!
I THINK it was Hubspot that pretty much lead the way on ‘Content Marketing’ (defined the category as Lockhead would have it). It felt wrong then … still does … maybe finally some sanity will prevail?
A boy can hope - can’t he?
If 911 Had Been Treated As A Crime ...
“The 9/11 attacks could have been dealt with as a crime. This would have been sane and consistent with precedent. When lawbreaking occurs, we seek the perpetrators, rather than starting wars with unrelated parties. When the IRA set off bombs in London, nobody called for air strikes on West Belfast (or on Boston, where a great deal of IRA funding came from). When the Oklahoma City bombing was found to have been perpetrated by a white supremacist associated with ultra-right militias, there was no call to obliterate Idaho or Montana. Instead, the attacker was searched for, found, apprehended, brought to court, found guilty, and sentenced.”
“This was not the approach taken by the Bush administration. Rather than seek out and punish the guilty—and only the guilty—it swiftly launched a “global war on terror” that led to the deaths of millions.”
💬 Noam Chomsky and Nathan J Robinson
Has Apple Forgotten How to Market?
Questions about Apple and its TV+ marketing
“Marketing during the era of peak TV is hard, but as someone who lives dead center in Apple’s ecosystem, I hadn’t even heard about “Black Bird” until last week, when Tim Cook mentioned it on the analyst call and I saw an extended trailer for it on last week’s “Friday Night Baseball.”
💬 Jason Snell
Odd. Any time I switch to 🍎📺 - Blackbird is front and center. I wonder why that is not the case for Jason?
As for
‘It is interesting that Apple, a master of product marketing, is perceived as struggling when it comes to promoting its entertainment shows.”
Are they?
Are they really?
In Case You Aren't Yet Convinced Of The Mess We Are In ...
Two examples - In one email.
False Online Reviews
“Bounty, a startup that pays users for posting reviews to select products on TikTok, raised $4.7 million in seed funding from consumer venture capital firm M13.”
💬 Mahira Dayal - The Information
and
In case you need another reason to get off Twitter ….
“Twitter donated $25,000 to the Republican Attorneys General Association (RAGA), which is raising funds for the anti-abortion movement, newsletters Popular Information and Platformer together reported. The association is using its resources to elect attorneys general that will enforce abortion bans in various states.”
💬 Mahira Dayal - The Information
In Sync
No - not the 🎶 pop group - they were 'NSYNC' ... just an acknowledgement of how nice it is to find like minded travelers on the journey.
The quote below found here
“We need to resist the narratives that are frequently served to us by corporations that sell these technologies, that these models of the future are dependent upon the particular technologies that they’re selling, that it’s always some future that is just around the corner that we have to buy into, when in fact the future is already here.”
Featured Photo Credit: Gabriel Gusmao on Unsplash
Good Advice From Manuel Moreale re RSS
But I don’t always take good advice …
- Keep your feed under control. Don’t subscribe to too many feeds and periodically go through the list and remove the ones that don’t provide value to your life.
- Avoid feeds that are too busy. Don’t subscribe to feeds that push content out on a daily basis. Disable all notifications from your RSS reader. Unread messages counter, email notifications, push notifications—turn everything off.
- Subscribe to content that is not time-sensitive. Only read and poke around your feeds when you have time to read something and you’re in the right mood.
- RSS is a bit of a relic of another time, when the internet was slower and things were
For example, that first thought … I use folders to manage the feeds that lets me focus on topics I want when I visit.
Artificial Intelligence For The Creative Professional

There are a group of companies springing up that are doing for the written word what Dall-E, MidJourney and Craiyon are doing for images, which is to say - enter some core text and let an AI generate the output.
My mind explodes when I see the 'image' results.
I think ‘meh’ - so far - when I see the 'written' results.
I am pretty sure that the engines are as sophisticated as each other, so I wonder if my reaction is more to do with my own abilities - as in I have NO artistic ability when it come to creating images, but I can - and do write - so my bar is higher?
For more background, you might enjoy this from The Verge;
🔗How independent writers are turning to AI
Note - all of the words you read on peoplefirst.business are not created - or even suggested - but any AI tool. (Can you tell?). 😂
The Times They Are A-Changin'

Come gather 'round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You'll be drenched to the bone If your time to you is worth savin' Then you better start swimmin' Or you'll sink like a stone For the times they are a-changin'
💬 Bob Dylan
With the financial problems ricocheting around the world - I see occasional headlines from 50 years ago.
Three day work week - bad.

Fifty Years Later : Four day work week - good.

I get the subtle shift in the back story, just an observation.
Thinking Allowed
This is a People First post that was originally on the People First domain. It has been moved here as part of my domain consolidation program. It’s a steady and slow WIP as I check each entry, so do please bear with me.- More about People First
- Other People First Posts
(not just from the ‘other domain’ … all of them.)
Where Am I Working?
I am sitting in New Zealand writing this. It started as an idea in my head and was typed into a local file on my computer. I copied it to Wordpress (my blog hosting software of choice) and saved a draft to my People First server.
The words were then sitting on a server in Iowa, USA.
From this point on, as I edit the draft, I am in New Zealand, the words I am editing are in Iowa - where am I working?
By the time you read this post, I will have published and anybody in the world can read it.
Example, a visitor in Kenya pulls up this web site in their browser and these words are 'automagically' read in Kenya.

Question
Where is ‘the work’ done?
- New Zealand, because that is where I tapped the original words into the computer?
- New Zealand, because that is where I cut and paste those words into Wordpress?
- Iowa, because that is where the People First servers are?
- Where you are reading this because until those words delivered value (you reading them), no work was done.
I ask because once you know where the work was done, you should have an idea on where you should be taxed and arguably where you should be licensed to work.
This conversation doesn’t seem to be a major part of public discourse, because the scenario is an edge case. But for how much longer?
New York has a law that says anybody working IN NEW YORK pays New York Taxes and from that emerges things like the NY, NJ and CT tri-state tax agreement.
“Like all states with broad-based income taxes, New York has asserted the right to tax nonresident income earned within its borders. But unlike most other jurisdictions with significant cross-border commuter flows—such as Illinois and Indiana or Virginia and Maryland—New York has never given nonresidents a tax pass in the form of ‘reciprocity’ with their home states.”
But if my servers are in Iowa, my customers are in Europe, my bank account is in California and I only live in New York, should I pay New York taxes?
I write more about where we work in this week's newsletter.
Why Non Of My Books Are Available On Audible
Why none of my books are available on Audible is a 'spoken essay' from Cory which will eventually be the only entry he has in the Audible library.
Take a listen to find out why.
The link takes you to a page on his Craphound site, or go directly to 🎙️the podcast
Thinking Allowed
This is a People First post that was originally on the People First domain. It has been moved here as part of my domain consolidation program. It’s a steady and slow WIP as I check each entry, so do please bear with me.- More about People First
- Other People First Posts
(not just from the ‘other domain’ … all of them.)
About Those Deep Links To Email Messages
MacStories : 🔗 Generating Markdown Links to Mail Messages with Shortcuts and AppleScript
Dr. Drang : 🔗 Mail links and percentages
I used to use hook - but not enough to pay for it - so stopped.
Spark has an easy way to generate deep links to emails - BUT - if you move the message to a different folder - the lnk breaks for me.
So question.
Does the MacMail linking also break when you move messages, or is the ID absolute?