Free Content Marketing = Content Free Marketing

ā€œThe Content Marketing category is almost $700 billion. Almost every company is working on content and increasing their content marketing investments. And yet, when was the last time you got a piece of content marketing and you said that was legendary? Let’s dig into how the marketing world got duped into content free marketing, aka saying nothing everywhere, and why this is one of the largest opportunities hiding in plain sight.ā€

šŸ’¬ Chris Lockhead

He’s not everyone’s cup of tea - but he often makes very good points - AND - he knows how to talk about a topic on his podcast in under 15 minutes rather than three hours (though this podcast at 1 hour is an exception). Still, worth a listen … or just buy his book - since he is essentially doing a Doctorow - reading his own book!

I THINK it was Hubspot that pretty much lead the way on ā€˜Content Marketing’ (defined the category as Lockhead would have it). It felt wrong then … still does … maybe finally some sanity will prevail?

A boy can hope - can’t he?

Podcast


If 911 Had Been Treated As A Crime ...

“The 9/11 attacks could have been dealt with as a crime. This would have been sane and consistent with precedent. When lawbreaking occurs, we seek the perpetrators, rather than starting wars with unrelated parties. When the IRA set off bombs in London, nobody called for air strikes on West Belfast (or on Boston, where a great deal of IRA funding came from). When the Oklahoma City bombing was found to have been perpetrated by a white supremacist associated with ultra-right militias, there was no call to obliterate Idaho or Montana. Instead, the attacker was searched for, found, apprehended, brought to court, found guilty, and sentenced.”

“This was not the approach taken by the Bush administration. Rather than seek out and punish the guilty—and only the guilty—it swiftly launched a ā€œglobal war on terrorā€ that led to the deaths of millions.”

šŸ’¬ Noam Chomsky and Nathan J Robinson

Read What Do We Owe Afghanistan?


Has Apple Forgotten How to Market?

Questions about Apple and its TV+ marketing

“Marketing during the era of peak TV is hard, but as someone who lives dead center in Apple’s ecosystem, I hadn’t even heard about ā€œBlack Birdā€ until last week, when Tim Cook mentioned it on the analyst call and I saw an extended trailer for it on last week’s ā€œFriday Night Baseball.ā€

šŸ’¬ Jason Snell

Odd. Any time I switch to šŸŽšŸ“ŗ - Blackbird is front and center. I wonder why that is not the case for Jason?

As for

‘It is interesting that Apple, a master of product marketing, is perceived as struggling when it comes to promoting its entertainment shows.”

Are they?

Are they really?


In Case You Aren't Yet Convinced Of The Mess We Are In ...

Two examples - In one email.

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False Online Reviews

“Bounty, a startup that pays users for posting reviews to select products on TikTok, raised $4.7 million in seed funding from consumer venture capital firm M13.”

šŸ’¬ Mahira Dayal - The Information

and

In case you need another reason to get off Twitter ….

“Twitter donated $25,000 to the Republican Attorneys General Association (RAGA), which is raising funds for the anti-abortion movement, newsletters Popular Information and Platformer together reported. The association is using its resources to elect attorneys general that will enforce abortion bans in various states.”

šŸ’¬ Mahira Dayal - The Information


In Sync

No - not the šŸŽ¶ pop group - they were 'NSYNC' ... just an acknowledgement of how nice it is to find like minded travelers on the journey.

The quote below found here

ā€œWe need to resist the narratives that are frequently served to us by corporations that sell these technologies, that these models of the future are dependent upon the particular technologies that they’re selling, that it’s always some future that is just around the corner that we have to buy into, when in fact the future is already here.ā€

Featured Photo Credit: Gabriel Gusmao on Unsplash


Good Advice From Manuel Moreale re RSS

But I don’t always take good advice …

Ā 

  • Keep your feed under control. Don’t subscribe to too many feeds and periodically go through the list and remove the ones that don’t provide value to your life.
  • Avoid feeds that are too busy. Don’t subscribe to feeds that push content out on a daily basis. Disable all notifications from your RSS reader. Unread messages counter, email notifications, push notifications—turn everything off.
  • Subscribe to content that is not time-sensitive. Only read and poke around your feeds when you have time to read something and you’re in the right mood.
  • RSS is a bit of a relic of another time, when the internet was slower and things were

Source

For example, that first thought … I use folders to manage the feeds that lets me focus on topics I want when I visit.


Artificial Intelligence For The Creative Professional

There are a group of companies springing up that are doing for the written word what Dall-E, MidJourney and Craiyon are doing for images, which is to say - enter some core text and let an AI generate the output.

My mind explodes when I see the 'image' results.

I think ā€˜meh’ - so far - when I see the 'written' results.

I am pretty sure that the engines are as sophisticated as each other, so I wonder if my reaction is more to do with my own abilities - as in I have NO artistic ability when it come to creating images, but I can - and do write - so my bar is higher?

For more background, you might enjoy this from The Verge;

šŸ”—How independent writers are turning to AI

Note - all of the words you read on peoplefirst.business are not created - or even suggested - but any AI tool. (Can you tell?). šŸ˜‚


The Times They Are A-Changin'

Come gather 'round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You'll be drenched to the bone If your time to you is worth savin' Then you better start swimmin' Or you'll sink like a stone For the times they are a-changin'

šŸ’¬ Bob Dylan


With the financial problems ricocheting around the world - I see occasional headlines from 50 years ago.

Three day work week - bad.

Fifty Years Later : Four day work week - good.

I get the subtle shift in the back story, just an observation.


Thinking Allowed

This is a People First post that was originally on the People First domain. It has been moved here as part of my domain consolidation program. It’s a steady and slow WIP as I check each entry, so do please bear with me.

Where Am I Working?

I am sitting in New Zealand writing this. It started as an idea in my head and was typed into a local file on my computer. I copied it to Wordpress (my blog hosting software of choice) and saved a draft to my People First server.

The words were then sitting on a server in Iowa, USA.

From this point on, as I edit the draft, I am in New Zealand, the words I am editing are in Iowa - where am I working?

By the time you read this post, I will have published and anybody in the world can read it.

Example, a visitor in Kenya pulls up this web site in their browser and these words are 'automagically' read in Kenya.

Question

Where is ā€˜the work’ done?

  • New Zealand, because that is where I tapped the original words into the computer?
  • New Zealand, because that is where I cut and paste those words into Wordpress?
  • Iowa, because that is where the People First servers are?
  • Where you are reading this because until those words delivered value (you reading them), no work was done.

I ask because once you know where the work was done, you should have an idea on where you should be taxed and arguably where you should be licensed to work.

This conversation doesn’t seem to be a major part of public discourse, because the scenario is an edge case. But for how much longer?

New York has a law that says anybody working IN NEW YORK pays New York Taxes and from that emerges things like the NY, NJ and CT tri-state tax agreement.

ā€œLike all states with broad-based income taxes, New York has asserted the right to tax nonresident income earned within its borders. But unlike most other jurisdictions with significant cross-border commuter flows—such as Illinois and Indiana or Virginia and Maryland—New York has never given nonresidents a tax pass in the form of ā€˜reciprocity’ with their home states.ā€

Read More

But if my servers are in Iowa, my customers are in Europe, my bank account is in California and I only live in New York, should I pay New York taxes?

I write more about where we work in this week's newsletter.


Why Non Of My Books Are Available On Audible

Why none of my books are available on Audible is a 'spoken essay' from Cory which will eventually be the only entry he has in the Audible library.

Take a listen to find out why.

The link takes you to a page on his Craphound site, or go directly to šŸŽ™ļøthe podcast


Thinking Allowed

This is a People First post that was originally on the People First domain. It has been moved here as part of my domain consolidation program. It’s a steady and slow WIP as I check each entry, so do please bear with me.

About Those Deep Links To Email Messages

MacStories : šŸ”— Generating Markdown Links to Mail Messages with Shortcuts and AppleScript

Dr. Drang : šŸ”— Mail links and percentages

I used to use hook - but not enough to pay for it - so stopped.

Spark has an easy way to generate deep links to emails - BUT - if you move the message to a different folder - the lnk breaks for me.

So question.

Does the MacMail linking also break when you move messages, or is the ID absolute?


Data Is The New Soil

In 2013, Mark Cameron wrote

ā€˜Data is not the new oil, it is the new soil.’

He concludes;

"Generating business value from consumer data isn’t about technology at all. It’s about how you use data to create a fantastic experience for your customers. If you can help your customer get value from their own information they will reward you for that effort. If you continue to use data to spam your customers or provide value to your company, you may find yourself wondering where everybody went."

šŸ’¬ Mark Cameron

IMHO it's a soft article with most of the cleverness centering on the (S)oil pun.

Data is the new .... was the theme of an article I wrote for BizCatalyst a few years ago; Time To Terminate Analogies

"Sure, we wrap the idea up in customer care and nurturing, just as one does when growing plants in a garden, but at the end of the day Cameron’s argument – which seems to emerge from the work of David McCandless who writes at Information is Beautiful is simply a clever play on ā€˜(s)oil’ and sits squarely in old thinking. "

šŸ’¬ John Philpin

ā€œThe soil analogy is certainly better than big oil but to me, it’s still about personal data being something that’s owned and used by marketers, rather than recognizing that data is used by all of us – both individually and collectively.ā€

šŸ’¬ StJohn Deakins


But It Just Got Better

The other day an interview with Jerry Michalski appeared in one of my feeds, where he talked about Data Is TheNew Soil - nice piece - though no mention of Mark Cameron (rightly probably).

I still think the analogy needs to die - but there was a lot more insight and thinking around the idea (definitely not surprised - Jerry is a thinker). I can highly recommend the whole article which isn't just about the (s)oil pun, but includes many other topics, including these that tickled my particular fancy.

  • Idea Superconductivity
  • The Betterverse - not the Metaverse
  • Linky Prose
  • The importance of breaking Zettlekastens out of their private spaces
  • Liquid Democracy

and a whole lot more.

Do take some time out and have a proper read.


Post Script

In case you were wondering .. yes this is the same Jerry that runs Jerry’s Brain. I am even in there - though it is clear that a few updates are needed!


What Is Web5

Good question.

Putting aside Molly White’s tweet from a few weeks ago, though she does raise a very good point ...

I did want to share a podcast I just listened to It's Mike Brock of Block (seriously, filed in the 'can't make this up' bucket) - and no I don’t think he is Dave Brock's son talking with Tech Dirt's Michael Masnick.

"Web5 is a new evolution of the Web that enables decentralized apps and protocols.ā€

Count me in the camp (though I am still with Molly) that this makes far more sense that anything I have heard describing the Web3 world - except isn't that how they described Web3?

Well yes - but that isn't what is going on. Of course whether Mike et al can make it happen remains to be seen - but at least when he talks he makes sense - and also clearly separates himswlf from the 'get rich quick / stay rich libertarian world that we keep reading about.


BoJo Trump Timelines and Parralels?

Just thinking aloud …

—-

June 2016 … Brexit - Driven by BoJo

November 2016 … US Election - Trump wins.

July 2022 BoJo stands down as his party FINALLY rejects him

Does this suggest that

December 2022 will be when the Rethuglicans finally reject Trump?

Interestingly, that date is just after the mid-terms, which everybody is convinced will be yet another Democrat shellacking, but what if it isn’t?

Will It Happen?

And if it does - will Trump get blamed?


šŸ–‹ļø Class Action Against Uber and Lyft

One of a series of posts that came from one of my many blogs that I am slowly consolidating into this canonical reference. The old blog was with specific regard to ‘all things Uber’.


The People First Newsletter

In case you aren't subscribed ... Ā 


Where To Keep The Family Jewels

Would You Keep Your Most Valuable Possessions In The Vault Of A Company That Might One Day Just Close Their Doors And Block You From Getting All Your Stuff Back?

A few years ago … let’s call at it the ā€˜advent of social’, common wisdom suggested

ā€˜Email is dead … long live Social’. If you know me, you will not be surprised to learn that I disagreed with ā€˜common wisdom’. I even wrote how the people at the vanguard of the movement were not just wrong … they were really wrong.

Fast forward to 2022 and it is clear that email has not disappeared… in fact for the past few years it has really caught hold … with everyone.

I publish my newsletter over on Substack, a company that when it launched just 5 years ago was greeted with a general shrug of shoulders and comments that could be rolled up into the umbrella term of ā€˜What Are They Thinking’.

I decided that what they were thinking was really interesting and when they announced their public beta in 2018, signed up to explore more, launching my first ever Substack newsletter on February 8th, 2018.

At the time my Wordpress Blog was at people-first.net … before moving to people first.vision and then on to people first.business. But I also had a mail chimp account which I used to send occasional missives … so needed to move my subscribers from there over to Substack, but life was busy and more importantly, IMHO Substack wasn’t quite ready for what I needed.

It was a year later when I threw my entire lot in with the company, closed down my Mailchimp account and moved my subscribers and committed to a weekly missive. Since then Substack functionality has gone from strength to strength. There are still oddities in some of their design decisions … like why can’t I center text if I really want to center text .. but on the whole … all good.

Of course lots of companies have woken up to the phenomena … both on the newsletter creation side and software to generate said newsletters. The ā€˜arms race’ is in full swing.

It was at the end of 2021 that the Microsoft company ā€˜LinkedIN’ launched its own newsletter functionality. If you are on LinkedIN, you know this because you are receiving messages from many people … too many actually, to sign up for their newsletter. But it is clear that people are signing up for them - the question is - are they reading them?

(Let's Find out)

Here’s the Challenge.

Willy Sutton was a bank robber in the United States, dying at the age of 79 in November 1980. There is an apocryphal story where a reporter asked him why he robbed banks. Willy replied;

ā€œ Because That’s where the money is.ā€

~ Willy Sutton

People often ask me why I am on LinkedIn, Facebook, Twitter et al

Willy knows - BUT - being there doesn’t mean these platforms are there only places where my thinking, IP, articles, ideas et al reside. All of that starts here - or over on that newsletter. In documents on my hard drive. In my Obsidian vault. Oh so many places - joined together by one common denominator.

I have control over where and how that content is managed and how it is found. No algorithms. Not 'at the will' of a faceless corporate bureaucrat.

Just my stuff. Where I want it. So when I want it, I can find it.


Linking Your Thinking

I have been tracking Nick Milo and his wonderful work around Obsidian for a while. Recently he announced LYT Kit v5 and šŸ”— this is his overview.


People Are Visiting The Archives

Ā 

Photo by Darius Bashar on Unsplash

Ā 

After my unscheduled hiatus, I have been thinking about the podcast. It is going to be different. I mean everything is going to be different. Isn’t it? Why would the podcast not be different?

I recorded the first one earlier this week (don’t worry - you didn’t miss it - I haven’t dropped it yet). If you know me, you’ll know that I definitely err on the side of ten words where one will do … I’m working on it!

Brevity. That’s one of the changes.

It’s only 5 minutes - so far so good!

That’s also the thinking behind the newly launched ā€˜Short Sharp Shock’ - an ā€˜image lead’ sister publication that will come out weekly questioning what I am calling ā€˜The Status Futurus’. (Think Status Quo - except in the future.)

Meanwhile, the Blog has been redesigned to allow for easier navigation, titleless less short asides (why should everything have a title - including a Powerpoint slide) .. The book is still for sale, I am toying with a second book - similar principle - totally different topic,

And then there are the archives.

… and talking of archives and the use thereof?

Q: How do I know that people are coming given that I don’t overly bother with analytics?

A: Because people keep on writing to me telling me that a link is broken.

Sadly, yes, I know and as they are raised I either fix them or remove them.

The problem stems from using a series of People First domain changes over the past few years. Older posts pointing to people-first.net, the experimental wiki and glossary just will not work.

My sincere apologies.

We're getting there.


The Four Day Work Week - Is New Zealand Being Left Behind?

You can read the article here.

It’s not really a question as to whether New Zealand is being left behind. I think there are many countries facing this challenge … but the question is what is the challenge?

I ask because I believe that there is a massive conflation of this as people make their arguments..

Does a 4 day week mean

  • Working 40 hours in 4 days

OR are we really talking about reducing the number of hours of a standard week to 32 hours?

If the latter we are essentially awarding people a 20% increase in their wage/salary… really? From businesses who argue that they can’t afford a 2 Percent increase in salaries?

If it is the former … what’s the big deal? It isn't that hard to reschedule the teams .. and the benefits to the staff ... priceless!

Imagine cutting out 20% of these rides every week!

This is an easy commute - try it during rush 'hour'!