šļø LongForm
Want to reduce the noice and just focus on things with a little more meat - the this category is for you. Like so much on this site we have a ‘WIP’ as i take some out - and put some in - but safe for at least starting in 2026.
A Good Idea That Might Go Wrong OR A Bad Idea That Will Get Worse?
A New Prediction Market Lets Investors Bet Big on Almost Anything - I see it is behind a paywall - but you can read it all on Apple News
The article is about a ‘new’ prediction market : Kalshi - which initially had problems with getting approval …
āBut their concerns were overruled by the agencyās politically appointed commissioners, one of whom has since joined Kalshiās board.ā
The concerns are clear - but for all of that - I canāt help wondering if this still might be a good idea. (Revolving doors between government and commerce aside.)
Of course - they arenāt the first. Heard of predictit (I never knew it was a Kiwi play.)
Good Grief - Can Writers(*) At Least Question What They Are Being Told
How Remote-First Crypto Players Could End the Company HQ
We will see.
BUT
The real news buried inside the post is how many of these scams companies are based in Malta, The Caymans, The Bahamas … very … what’s the word … ‘levelling’?
As for crap like this …
““Fellow crypto exchange Kraken followed suit in doing away with its HQ in April, and while CEO Jesse Powell said the closure was specifically a response to incidents of crime impacting its employees on the way into the San Francisco office, he added Kraken has “no plans to establish a new, formal global HQ.”
My bold - BUT - if that really is the reason - why not set up an office in a different city - in Texas or Florida say
(*) I have a hard time calling them ‘reporters’ or ‘journalists’.
There Are Three Sides To Every Coin
As long as Spotify continues to generate headlines like Joe Rogan: We Have a ‘Mental Health Problem Disguised as a Gun Problem
I am good with Netflix generating headlines like Netflix CEO defends Dave Chappelle and Ricky Gervais
Though I take issue with Netflix falling back onto the āFree Speechā defence. I would rather they used the āchange the channelā argument.
The Future of Personalization
Donāt get too excited - itās a McKinsey paper.
The future of personalization - and how to get ready for it.
- Physical spaces will be ādigitizedā
- Empathy will scale
- Brands will use ecosystems to personalize journeys end-to-end
... wait - what?
"Empathy will scale."
You can't make this stuff up. Talk about buzzword compliance!
Then - when I was looking for a suitable image to use for this post ... I came across this doozy from Sitecorp.
If You Don't Add Value - Why Are You There?

It is telling that someone like Doug Rushkoff can write these words;
Only individuals who create value for the company are awarded new stock proportionate to their contributions.
š¬ Douglas Rushkoff
... without questioning the principle.
The corollary is of course that there are people that work inside a company that don't add value, which for yours truly is of course like a 'red rag to a bull' - because as the title of this post suggests, if you are employed by a company and not adding value to that company - then why are you there?
Stakeholder capitalism (apparently) 'solves' the problem.
āStakeholder capitalismāĀ is the buzzwordĀ du jourĀ for business practices that strive to achieve more than profits and a high stock price.
š¬ McKinsey
If you want to read more - you can:
Putting stakeholder capitalism into practice.
To be fair, the idea of 'Stakeholder Capitalism' has been around for several decades, although who actually coined the term is up for debate, with names including Klaus Schwab (Founder and Executive Chairman of the World Economic Forum), Peter Drucker and Tom Peters.
Still wondering? This is not a bad primer.
So yes - it is not a new idea - it's just that as the world's conversation is moving into fairness and equality, as we see a (kind of) resurgence of Unions and as 'capitalists' are pushed into the corner of 'defending their position' ... the term is emerging and arguably being positioned as the logical next step for a 'sustainable economy'.
I wrote about this over three years ago when I shared a Ted Talk from Nick Hanauer. Today, that video has had over 5 million views. At the point of 'first discovery', I had not heard of Nick - but as I pointed out, the principles of what he was talking about are engrained in People First thinking.
Today, you can hear the same language when people talk about DAOs in the world of 'Web3' and quite a few other places.
But then many steps before 'Stakeholder Capitalism', there was something called 'The Cooperative Movement' which got its start in 1844 in Rochdale a small town in Lancashire, England.
So far, I have not read anything that clearly articulates the distinction between Stakeholder Capitalism and Cooperatives and which and why each might be better or worse than the other. Sometimes I wonder if 'cooperative' is too 'radical' in this world - so we keep inventing new words to describe the same thing.
I have always liked the New Values/Old Values - New Power/Old Power model originally developed by Jeremy Heimans and Henry Timms nearly ten years ago.
So, picking on a random target company like Uber, which despite hanging its hat on 'the sharing economy' is actually šÆ an 'old thinking' capitalist company.

Now consider a company called ATX Coop Taxi - a cooperative taxi service based in Austin that has been around for over 5 years. NO - they aren't as well known - but their service is a 'cooperative'.
The question is why hasnāt it taken off?
That is for another time.
Toast Generally Lands One of Two Ways
“The expansion of shelter-in-place, or as we call it, forcibly imprisoning people in their homes⦠is, in my opinion, breaking peopleās freedoms in ways that are horrible and wrong⦠What the fuck!⦠This is not freedom. Give people back their goddamn freedom.”
š¬ Musk in America in April 2020 re lockdowns
Meanwhile …
""
š¬ Musk in China in April 2022 re lockdowns
Read The Whole Thing - spells out very clearly which side the bread is buttered on - and the struggles to ensure that the toast doesnāt land face down!
Every Bay Area House Party
Astral Codex Ten had me curled up on the floor in stitches ….
Man, itās been a crazy few months. You hear I quit my job at Google and founded a fintech startup?ā
āNo! What do you do?ā
āWar insurance!ā
āWar insurance?ā
āYeah. We pay out if thereās a war.ā
āIsnāt that massively correlated risk?ā
āYeah. The idea is, we sell war insurance to companies who do badly if thereās a war - tourist attractions and the like. Then we sell the same amount of peace insurance to military contractors. As long as we get the probabilities and costs right, we make the same profit either way.ā
āNeat idea, howās it going?ā
āGreat! Ayatollah Khameini just bought a ten billion dollar policy.ā
āOf the war version or the peace version?ā
āCanāt say, confidentiality agreement.ā
The Marketoonist Nails Data Protection




Can We Blame the Digital Age for the Disembodiment of Knowledge?
This is a question asked by Valerie Andrews over on BizCatalyst360
My short answer is NO. No we canāt.
I’ll get into the main thrust of my positon re the article in a moment - but first lets' talk about ‘the disembodiment of knowledge’.
“Disembodiment …. manifesting as a disruption of bodily self-awareness which induces a disturbing feeling of self-detachment or ādepersonalisationā.
If that is disembodiment … then I donāt even agree with the premise. Maybe if a discussion ensues in the thread below - I will come back to this, but here is what I do know. The internet has certainly thrown open the doors to questioning facts and that is not always a good thing. But equally it is not a bad thing.
The world is a sphere is a fact. Despite the arguments. In fact, not to get meta - I would argue that simply rejecting the idea that the world is a sphere and is in fact flat is not an argument, but a simple unsubstantiated contradiction. I for one cannot get into those kinds of conversations.
Remember this?
“An argument is a connected series of statements intended to establish a proposition.”
But some ‘facts’ aren’t as clear - because it tends to question what we have been taught. As an English school kid I was taught about India and Pakistan. I ‘knew’ the facts.
Or did I?
I don’t know the answer. But thanks to the internet I now know that what I considered to be a ‘fact’ is actually up for debate. It depends on your context.
Anyway. Back to the plot.
Valerie opened her article …
āThis is the age of Kindle, cloud storage, and the app-for-everything. Weāve said goodbye to personal libraries and printed books, to cabinets and accordion files, to calculators and accounting ledgers. But is our understanding of the worldāand even our sense of selfā diminished as we lose our paper trail? The Berkeley artist Ann Arnold recently joined me in considering the advantages of the analog life. Here are our a few of our observations about old-fashioned ways of storing and accessing information.ā
I donāt use a Kindle. I definitely use cloud storage and use a lot of (good) apps for things I want to do.
Just from that paragraph ā¦
āWeāve said goodbye to personal libraries.ā
No we havenāt.
In fact despite being very much a digital citizen, I have not said goodbye to most of the things on that list - other than (filing) cabinets and accordion files (thankfully). My calculator, accounting ledger and personal library exist on my computer. Needless to say, printed books do not - but yes, I do have them, because, like Valerie - I like them. Very much - just like my vinyl record collection and my CD collection they are very much part of me.
BUT - my information world is 90 to 95% digital. I have ‘everything’ on my computer - which means that where ever I am in the world - I can still pull up something I need when I need it - try doing that with your ‘at home library’ whilst travelling, or in the office, or on holiday, or from seat 36C on a plane crossing the Atlantic ā¦.
In fact ⦠to riff on another line from the article ā¦.
āIn the 2020s, the Englishman John Philpin viewed his computer as an extension of his brain, a virtual (fully backed up) vault filled with a lifetime of accumulated memories and accomplishments.ā
Not to take away from the physical book or the analogue world ⦠I love them both and the digital world is the same - yet different.
I too love the touch of the paper when reading the book - but knowledge isnāt only found on paper. Part of the knowledge I store digitally is in video format, others in audio format, yet others in image format. I am utilising beta software that allows me to find things inside of the video and audio. Not yet ready for prime time - but definitely coming.
Knowledge is also found in comments in threads - and if I see something like that - it is captured and added to my digital vault. Take for example this post, which was orginally going to be a comment posted to BizCatalyst. (NOT LinkedIN or Facebook - as I intimated in those two spaces - I like to comment where the work is done.) If it remained a comment, it would still be added to my my digital archive with a link to where it was posted. As a post it is automatically part of my ‘knowledge’ world.
Meanwhile, in the image world Apple - and I suspect Google (though since I donāt use them - I cant absolutely say) - allows me to search for text inside of photographs. So I can take a picture of a restaurantās menu and later search for that restaurant name - and up it comes, together with the phone number that I can click on to call.
Try doing that with a book!
Valerie also referenced French author Henri Bosco. How she described his thinking reminded me of Zettelkasten. Unclear whether he specifically used the methodology - but there are plenty of writers that do.
One of the systems I use in my knowledge management is Obsidian - but Notion and Roam are two other alternative. All of them support a digital version of Zettlekasten. I DO NOT use Zettlekasten - for my needs the overhead is too great - but I know people that do.
By the way - to answer …
āWhat do we lose as we toss out the stash of work-related articles, the stacks of reference books, the cabinets full of rigorous research, the piles of faded diaries and journals?ā
I scan things into my system as I go. So I donāt have to make that decision.
Finally, itās an old one - but thought I would share this YouTube video … imagining a conversation when the world moved on from the scroll to the book.
In conclusion, ‘HumanIT’ is moving on. The world of atoms is not being abandoned but rather it now has a companion in the world of bytes. I would say that the storage and retrieval (retrieval being something that Valerie does not specifically call out in her article) of knowledge is best managed by bits and bytes - not atoms … and so this transition is finally allowing knowledge to ‘come home’.
What do you think?
š§ The Twitter End Game
Two writers - well … write …
š Ezra Klein and š Venkatesh Rao providing their take on what all this twitter stuff means. They seem to agree on the short term effect …
Venkatesh writes
“He can no more prevent Twitter from turning into a sort of personal Valhalla orbiting his person than Jupiter can stop being a massive planet. Which means there will be a massive shift from vibe-neutral public space to some sort of Free Speech Thunderdome where Elon sets the Vibe of the Month for you to either rejoice in, or resist.”
Ezra writes
“Betting against Musk has made fools of many in recent years. But I count myself, still, as a cautious believer in Muskās power to do the impossible ā in this case, to expose what Twitter is and to right-size its influence. In fact, I think heās the only one with the power to do it. Musk is already Twitterās ultimate player. Now heās buying the arcade. Everything people love or hate about it will become his fault. Everything he does that people love or hate will be held against the platform. He will be Twitter.”
But maybe not the long term one.
Venkatesh seems to be of the belief of one more nail in the blog coffin - though I can’t reconcile how he arrives at that conclusion.
While Ezra writes;
“He will have won the game. And nothing loses its luster quite like a game that has been beaten.”
Lore - What Is It Good For?
Apparently - absolutely everything, (with apologies to Edwin Star). That said, a really GREAT series of articles by Venkatesh Rao on āLoreā The Index To The Series
This is Part 7 of 7 : š Towards Management Metamodernism , from which I quote;
Just as Wallace noted, in 1993, that literary writing was increasingly substituting TV-watching for observation of life (which, as he pointed out, was understandable, since life itself was about sitting on a couch watching television), by 2007 or so, on the threshold of the global financial crisis, āexternal realityā to leaders meant the output of the literary-industrial complex.
š¬ Venkatesh Rao - Ribbon Farm
(My bold reminding me of the UK series Gogglebox - an entire show where we the viewers watched other viewers watch television!)
Dear New Zealand ...
… did you know this was going on in your own backyard?
“In the back room of an old and greying building in the northernmost region of New Zealand, one of the most advanced computers for artificial intelligence is helping to redefine the technologyās future.”
š A new vision of artificial intelligence for the people
… as reported by MIT.
Vibe Shifts - Are You Part Of Them?
I never made the switch from photography to illustrations on my web properties, but I do very much remember when Unsplash seemed to suddenly be the ‘defacto choice’ for photography on many sites. More recently seeing Craft and others add the service right into their apps, I have felt for a while that I need to discover a new source of visual inspiration.
Was that due to that acquisition, or is it the uniquity of images from the Unsplash library? Are they related?
Case in point …. how many times have you seen this image?
Photo by Ian Schneider on Unsplash
According to Unsplash it has nearly 150 million views and has been downloaded 1,225,278 times - not recorded are the 2,397 sites I have visited that use this image!
So yes, I have noticed that I am struggling to find images on Unsplash that work for what I am writing about. Which is why I am eagerly waiting for my access to DALL-E 2 and … Midjourney … because I already have plans to change the illustrative approach to my blogs and social sharing.
I thought it was just me - until I read this today;
Sometime around 2015 there was a mysterious vibe shift in web design. It came so suddenly, and with so much decisive force, that it stood apart from the normal ebb and flow of aesthetic trends. It was like an invasive species taking over an ecosystem from a weaker competitor.
š¬ Nathan Baschez
š DALLĀ·E 2 and The Origin of Vibe Shifts
I think when Unsplash (the free photography website) was founded in 2013 it killed the old vibe by democratizing access to great photography, and thereby ruining its function as a costly status signal. Companies then started using custom illustrations in their brand aesthetic because illustrations suddenly became much more rare and expensive relative to photos.
Iām interested in this little piece of design history because today I think history is on the brink of repeating itself. Now that we have DALLĀ·E 2 (and other AI image generators), a huge portion of visual vibes will become democratized. What Unsplash did to photography, DALLĀ·E 2 will do to illustrations, 3D renderings, and eventually all visual styles.
In other words: a vibe shift is indeed coming.
A Different Take On Ikigai
Funny.
Thinking Allowed
This is a People First post that was originally on the People First domain. It has been moved here as part of my domain consolidation program. Itās a steady and slow WIP as I check each entry, so do please bear with me.- More about People First
- Other People First Posts
(not just from the āother domainā ⦠all of them.)
Finally!!
Really happy to report that the redesign here at People First is done. More to come, but first spending a little time cleaning up some a lot of the older posts.
Am I Dead?
You know in š Coco there is this idea that you need to be remembered to continue to live in the land of the dead?
I don’t think I am dead - but can anyone out there confirm?
Asking - because on three seperate occasions this past week - someone else has sought me out for a meeting, which I have confirmed and agreed to, only to then be totally ghosted.
I know. I know.
It’s not them … it’s me!
A Letter From Richard Feynman to Koichi Mano.
I wanted to share this because for me it truly resonated with the message we often hear in these modern times which is to “Follow Your Passion.”
The importance of the letter is (as is so often the case with Fenyman) - deep and clear.
Dear Kichi
I was very happy to hear from you, and that you have such a position in the Research Laboratories.
Unfortunately, your letter made me unhappy for you seem to be truly sad. It seems that the influence of your teacher has been to give you a false idea of what are worthwhile problems. The worthwhile problems are the ones you can really solve or help solve, the ones you can really contribute something to. A problem is grand in science if it lies before us unsolved and we see some way for us to make some headway into it. I would advise you to take even simpler, or as you say, humbler, problems until you find some you can really solve easily, no matter how trivial. You will get the pleasure of success, and of helping your fellow man, even if it is only to answer a question in the mind of a colleague less able than you. You must not take away from yourself these pleasures because you have some erroneous idea of what is worthwhile.
You met me at the peak of my career when I seemed to you to be concerned with problems close to the gods. But at the same time I had another Ph.D. Student (Albert Hibbs) whose thesis was on how it is that the winds build up waves blowing over water in the sea. I accepted him as a student because he came to me with the problem he wanted to solve. With you I made a mistake, I gave you the problem instead of letting you find your own; and left you with a wrong idea of what is interesting or pleasant or important to work on (namely those problems you see you may do something about). I am sorry, excuse me. I hope by this letter to correct it a little.
I have worked on innumerable problems that you would call humble, but which I enjoyed and felt very good about because I sometimes could partially succeed. For example, experiments on the coefficient of friction on highly polished surfaces, to try to learn something about how friction worked (failure). Or, how elastic properties of crystals depends on the forces between the atoms in them, or how to make electroplated metal stick to plastic objects (like radio knobs). Or, how neutrons diffuse out of Uranium. Or, the reflection of electromagnetic waves from films coating glass. The development of shock waves in explosions. The design of a neutron counter. Why some elements capture electrons from the L-orbits, but not the K-orbits. General theory of how to fold paper to make a certain type of childās toy (called flexagons). The energy levels in the light nuclei. The theory of turbulence (I have spent several years on it without success). Plus all the āgranderā problems of quantum theory.
No problem is too small or too trivial if we can really do something about it.
You say you are a nameless man. You are not to your wife and to your child. You will not long remain so to your immediate colleagues if you can answer their simple questions when they come into your office. You are not nameless to me. Do not remain nameless to yourself ā it is too sad a way to be. Know your place in the world and evaluate yourself fairly, not in terms of your naĆÆve ideals of your own youth, nor in terms of what you erroneously imagine your teacherās ideals are.
Best of luck and happiness. Sincerely, Richard P. Feynman
The Original Post at Letters of Note has gone - but can be found on the internet archive.
Talking About Failed Leadership ...
Just after stumbling š across this
I found this
What tech billionaire was that wondered?
Eric Greenberg came the Google reply. He that founded Viant and then left and founded Scient. (I always thought that an odd move - to my mind they were identical companies - but no matter ⦠onwards ā¦)
To saving you going there, according to Wikipedia, Scient was bought and sold over the years and whatever is still left of it now sits in Publicis. Meanwhile Viant was acquired by something called Divine that filed for bankruptcy 20 years ago - and then liquidated after some of the execs were accused on looting subsidiaries.
**Meanwhile, more rabbit hold diving found that **
š NY jury awards $12 million to Fla. billionaire in wine dispute
TL~DR ⦠Eric lost in court to one of the Koch brothers over selling counterfeit wine.
Read more about that here ā¦
š Scient Founder Accused of Selling Counterfeit Wine
and out of that Eric emerged once more ā¦.. to found āWrapā
š How Eric Greenberg Became a Once (and Future?) Internet Billionaire - WRAP
Who / What is āWrapā? Try this ā¦
LMK if you get what they are doing. I don’t.
“How mighty are the fallen.”
Sometimes Old Posts Just Don't Hold Up
š 12 Different Ways for Companies to Innovate
It dates back to 2006 - and no need to read it, because in the opening paragraph they highlighted three US business leaders that we needed to pay attention to.
- William Ford Jr., Chairman and CEO - Ford
- Jeffrey Immelt, Chairman and CEO - General Electric
- Steve Ballmer, CEO - Microsoft
I think around that time there was a phrase bandied around …
#winning
šThe Cellist by Daniel Silva
Just finished reading: š The Cellist by Daniel Silva š
Definitely a good read ⦠kept me turning the pages ⦠though I take issue with him being described as āthe new LeCarre ⦠or am I just being overly defensive of one of my ā4 Johnsā.
That all said, the most amazing thing about this book is that following Jan 6th 2021 he revised the book top to bottom in 6 weeks. Not that this should cause you to read it ⦠but absolutely testament to his desire for realism in his books.
This was my first Silva ⦠but it wonāt be my last.
