“Marketing during the era of peak TV is hard, but as someone who lives dead center in Apple’s ecosystem, I hadn’t even heard about “Black Bird” until last week, when Tim Cook mentioned it on the analyst call and I saw an extended trailer for it on last week’s “Friday Night Baseball.”
💬 Jason Snell
Odd. Any time I switch to 🍎📺 - Blackbird is front and center. I wonder why that is not the case for Jason?
‘It is interesting that Apple, a master of product marketing, is perceived as struggling when it comes to promoting its entertainment shows.”
Are they really?