🪦 and so farewell Dave .. Trusting that the Traffic you’re in to reach your destination is near perfect .. it always was.
🎵 Hope and Fury by Joe Jackson
Always liked Joe - and he has still got - 22 albums in. The tour starts soon.
👁️ A couple of YouTube Shorts
📼🔗 A VERY different kind of drum solo 🤯 - take that 📼🔗 El Estepario Siberiano though to be fair - still 🤯.
👁️ I remember when the ‘people line item’ was the largest on a typical PandL.
AI … “Hold my beer” …
Which is why we all, as people who design culture whether we realize it or not, need to keep thinking about where we’ve been, where we’re going, and perhaps most importantly, how not to get too comfortable with where we currently are.
💬 On the packaging front:
Apple completed the transition to 100 percent fiber-based packaging last year, fulfilling its pledge to remove plastic from packaging by 2025. Over the past 10 years, Apple engineers and designers have developed alternatives to common packaging components, replacing plastic screen protectors and trays with versions made with recycled or responsibly sourced paper. They also innovated to make packaging more recyclable, designing the largest boxes, like for the new Studio Display XDR, to collapse into smaller pieces that fit into a home recycling bin. Apple avoided more than 15,000 metric tons of plastic in the past five years alone – the equivalent of about 500 million plastic water bottles.
MG Siegler: “Search or Ask”. Why on Earth would these be two different options?
Because they are. Search for ‘Aphantasia’ is a very different request to asking about ‘Aphantasia’.
In the old world - we had dictionaries and encyclopaedias. In the new world - we have search and ask.
Siri pops out of the Dynamic Island with a prompt: “Search or Ask”. Why on Earth would these be two different options? I assume to replace Spotlight, but it’s 2026, the system should just be smart enough to do that initial routing for you.
💬 I just checked hell .. it still seems to be the usual inferno .. so I guess he sees what is coming and starting his pivot spin. You’ll see a lot of it this year.
👁️💬 I just rediscovered - but cannot recall where I found them … John Naughton❓Alan Jacobs❓When I find out - will come back and adjust.
💬🏢 I often reference Brand’s ‘Pace Layers’ when attempting to reconcile ‘the speed of tech’ with the ‘speed of government’. It helps.
💬🏢 Written a while back and even more relevant today.
**Extension thought:**The ‘buyer’s journey’ is not the same as the ‘customer’s journey’ and both are totally different to whatever sales process that someone in your business has mapped out.
