I was just in a conversation with Melinda Fouts on this very topic. Well not quite, we were more talking about what qualifies somebody to be a life coach, whereas this article is about the broader issues of what I call self invention - I have written before about how that is rampant in the world of social media ... it seems it is everywhere.
The Complex eventually becomes a full fledged self-sufficient ecosystem when people in group 4 are reviewing books by people in group 3 who are only tweeting people in group 2 who are appearing on the podcasts started by people in group 3.
Read all about it .... and watch the video ... it isn't Bullshit!