Well ... would you?

The click through is an interesting article from Fred Wilson who did a 'deep survey' with his own kids. It's a good read.

Me - I think pure news is never again going to be paid for. Think about it - it is a commodity.

BUT ... in RED NEON CAPS - 72 PT - BUT .... the analysis, opinion and insights around it - definitely. And that is why esteemed organs like the FT, Guardian, NYT, Post et al - will survive in some form - provided they work out their new business models. (Let's face it - the old ones aren't working).

UPDATE:

This is a really good read from Josh Guttman who writes that 'we all pay for news in one way or the other' (true) and then goes onto highlight some companies that are starting to help us - the reader - to get out news - without being saddled with the costly trackers that advertisers fell they need to embed in their posts. ...

What's new-er is a general distaste for any form of advertising on the page, as evidenced by the rise in usage of ad blockers. In the US, 15-20% of users block ads and in EU, it's approaching 50%. A new category of companies have appeared to tackle this issue from either the publisher or reader perspectives.

August 17, 2016 at 10:41:09 AM PDT by jgphilpin