Once again I am with Gruber … this time on that word ‘courage’. How much more powerful would it have been if Phil Schiller said ….
We're trying to make great products for people, and we have at least the courage of our convictions to say we don't think this is part of what makes a great product, we're going to leave it out. Some people are going to not like that, they're going to call us names but we're going to take the heat [and] instead focus our energy on these technologies which we think are in their ascendancy and we think are going to be the right technologies for customers. And you know what? They're paying us to make those choices. If we succeed, they'll buy them, and if we don't, they won't, and it will all work itself out.
… it makes sense - right? Except this words were Steve Jobs talking about Flash
To me it isn’t the word courage - it is the context it was used in.