.. the original post was called 6 Steps to Marketing Automation Success.
I don’t agree. They are 6 steps to business success.
1) Nurturing customer relationships - important to any business
2) Automation becoming a necessity - if you want a large numbers of customers
3) Not such an expensive solution - of course it isn’t - shop around
4) Targeted messages and personalisation - duh
5) Increased open rates and click-through rates - be careful what you measure
6) Visible analytics and clear performance metrics - measure what is important