I think The ' Prof ' at MarketingProfs must be on sabbatical.
The Headline reads :
Four Ways to Market To Millennials (Without Underestimating or Patronizing Them)
Seriously. How about starting with a different headline?
'Hear', 'Engage', 'Inspire', 'Respect' .... seems to be what you need to do.
You mean that isn't what you should be doing for The Silent Generation, The Boomers, GenX or Centennials .... my god no wonder the country is in trouble!
Read The Article - If You Must.