Great post from the people at Taxi Leaks on Uber's business model ...
Dragon: So you are going to be a taxi company.
Me: No I am going to create a technology company
Dragon: Sorry... I do not understand? You are going to be offering a taxi service to the public?
Me: No.. I am not offering a taxi service to anyone. I want to 'reach out' by offering the technology to connect the public to taxis around the world.
Dragon: So you are going to be a global taxi company?
Me: No.. I want to offer a platform that people who own taxis can connect with the public.
Dragon: So you want to be a global company offering a taxi service?
Me: No... I want to offer a platform that people who own taxis can connect with the public.
Dragon: Ok.. let me put it another way. You want to offer a service where people use your technology to order a taxi.
Me: Yes
Dragon: So you want to be a global taxi company?
Me: No