Turner Sports Service to Let Fans Buy Portions of NBA Games - Bloomberg

.. which got me to wondering how fans might game the system ~~ eg I will only watch the last quarter to save money … but what if the price to watch was actually a kind of surge pricing model combined with INCREASING the price per minute as the game progressed and actually increased faster the closer the game and the more people there are tuning in.

So, for example to watch the last quarter might only be a 10% saving over the price to watch the entire game … and if it was real close with many fans tuning in as the game reaches its climax it might actually cost you more … would that work … kind of brings gaming into the very act of watching?