I think describing who I am, what I want and need and everything else besides based on my age is baloney and claptrap. Hell - I’d put more money on being defined by astrology. But still this bunk persists.

It’s getting weirder.

Consider the labels and birth-year brackets commonly used to pigeonhole entire generations:

1.	The Silent Generation: Born 1928–1945 (17 years)   
2.	Baby Boomers: Born 1946–1964 (18 years)   
3.	Generation X: Born 1965–1980 (15 years)   
4.	Millennials (Generation Y): Born 1981–1996 (15 years)   
5.	Generation Z: Born 1997–2012 (15 years)   
6.	Generation Alpha: Starting from 2013—so far, 12 years

And now?

Apparently we are already ushering in Generation Beta - 3 years (at least) early.

Generation Beta officially arrived on Jan. 1, successors to Gen Alpha. While the name follows the conventions of the Greek alphabet, its connotation is less scholarly and more sus for some young parents and every school-age child. Beta is commonly used as slang for weak and passive.

💬 Ann-Marie Alcántara, WSJ

Seriously - The Wall Street Journal? The article wasn’t on the ‘joke page’ - and last time I looked they weren’t doing satire - though I get it - it’s increasingly hard to tell in this climate. But still.

It’s a Corporate Marketing con that for some eye popping reason ‘we the people’ seem to have adopted.

Why?

It’s right up there with ‘content’ - if you are following you know what I am talking about. But in case you don’t - 🖇️🔎 I have hundreds of posts on the topic) that can be reduced to this …

Content is a horrible, generic, cheap, ‘anything will do’ kind of word. Which is why it has no value.
As long as ‘we the creators’ fall into the trap of using low cost, homogenous, non-descript words like ‘content’ to describe our work, our soul, our beliefs, our passion, our effort, then our work will continue to be viewed as ’free–to–cheap–to–low–cost’, homogenized, non-differentiated, interchangeable fodder and we will only have ourselves to blame as the payment for our art, our thinking, our ideas continues to race to the bottom.

Bottom line … the ‘con’ in content is there with intent.