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“If the wedding photographer can’t deliver more magic than the phone in my guest’s pocket, no thanks.”

“And if the local print shop can’t set type better than my Mac, I’ll move on.

" So is your copywriting, research, illustration or coding better than I can get from the AI on my desk? "

🔗 The Full piece from Seth reminds me of an old Johnism that has over the years appeared in many forms ..

December 18, 2025
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