A reminder from 🔗 Brian Solis - possibly a riff on John Caswell’s mantra - “the last thing you need near a problem is an expert”.

When Steve Jobs was finally convinced to pursue the iPhone (and he had to be convinced), he gathered his inner circle and asked: Who should we bring into this project? Naturally, the team responded like experts, they brought forward the “smartest people” in the industry.

Jobs exploded.

“I don’t want anyone to work on the iPhone if they’ve worked on a phone,” he said (minus the expletives). “Because we’re not building a phone.”