For the last 15 years, many companies chased ‘digital transformation.’ But if we’re honest, most of us didn’t transform, we digitised. We took analog processes and made them digital. We moved pieces to the cloud. We modernised within silos. We upgraded the present - instead of redesigning the future for a digital-first world.

💬 Brian Solis

** I have a draft that I clearly need to finish that is exactly along this theme although I call it a ‘**data-lead people first world’.