🔗 Subscriptions are rising at big news publishers – even as traffic shrinks

If you tether your payment model to the number of public pageviews you receive, you incentivize your newsroom to create clickbait. You’re ensuring that you have to compete for views for every single article, instead of building a direct relationship with a recurring member who is buying your product because they think it’s worth it overall.

💬 Ben Werdmuller

I would go further.

It also incentivises bad behaviour in music. I am looking at you Spotify.