🔗 MacBook Neo: Apple Makes A Bacon, Egg And Cheese Sandwich

To explain it in breakfast terms: Apple can’t get itself excited about making and selling a $6 takeout bacon, egg, and cheese sandwich on an English muffin. But it’ll apply an almost terrifying amount of institutional energy towards the development of a $60 hotel restaurant breakfast.

💬 Andy Ihnatko

In amongst the endless posts about Apple this week - quite simply the best post and even includees the Apple video - which is the only other standout piece of media this week.