🔗 The four pillars of modern media

A recent issue of Casey Newton’s Platformer newsletter [£] made an offhand remark that I think both sums up how the modern media word operates – and which I know many media businesses haven’t completely assimilated as an idea yet:
> The mass audience has now moved fully to video; the personal audience now lives in the group chat. Professionals are getting their information from newsletters and podcasts.

Must be ‘offhand’ - because it is certainly not thought through.