Trust isn’t something a brand builds with an ad campaign. It’s what’s left if the marketers don’t ruin it.
Curiosity isn’t simply what’s left after a complete education. It’s still there if the system doesn’t ruin it.
Musicality isn’t a feature you add to an amplifier. It’s what’s left when you stop ruining it.
Customer delight isn’t something we add to our projects. It’s what’s left if we don’t ruin it.
Satisfaction in our work isn’t created by the boss. It’s what’s left if they don’t ruin it.
Reminds me of two connected thoughts that I have always liked …
How do you make a statue of an elephant? Get the biggest granite block you can find and chip away everything that doesn’t look like an elephant.
💬 Too many people to name. [🔗 Why](https://quoteinvestigator.com/2014/06/22/chip-away/)
Music is the space between the notes
💬 Coltrane, Mozart, Debussy… take your pick ...