🔗 Degrees of freedom - Seth Godin

Professionals and organizations that use AI to save time, cut costs, and lay people off are taking a lazy road to failure and irrelevance.

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Those who use it to do harder, braver, and more powerful work, who figure out how to create more value and charge more for it, and who end up hiring more people to do so, will be defining our future.

Business cutting costs is perfectly valid and sometimes necessary - true even before AI BUT completely misses the opportunity.

The distinction is a big miss in how business approaches AI, The first question should always be whether the initiative is about cutting costs or growing opportunity?.

And that question should always be asked - before any transformation.

Sad to say it is not often asked.