🏢 Organisations
🏢 Interesting to read this today, because I have been writing similar things myself - albeit from a different angle. The words will be published soon and I will return and link later.
Your website is no longer just a destination. It’s a source. It’s the canonical, structured, well-maintained origin point from which your message gets picked up, interpreted, summarized, and carried elsewhere. The better that source material is, the better it travels.
Think of it this way: Your website used to be the store. Now, it’s also the warehouse. And the warehouse needs to be organized well enough that anyone (human or machine) can find what they need, understand what it means, and carry it somewhere else without losing the plot.
💬 Tim Chambers
🔗 Websites As Canonical Sources, Not Just Destinations.
The problem of course is that to be both a warehouse and a store is a very tall order - not impossible, but certainly not easy - because you need clarity on what you’re doing and why.
The website exposes whether you have it - and if you don’t - I’ll bet a pound to a penny that your web site designer/developer won’t.
That’s why we start at the opposite end - where
🏢 Moss just wrote: 🔗 The biggest leadership oversight in modern organisations
in many organisations, the “people piece” has been relegated to the HR function.
💬 Moss Burmester
‘relegated’ - not ‘delegated’ is an interesting choice of words and highlights a more general problem - more on that in the comments.
HR systems are built around compliance, process, and record-keeping.
….
Why does engagement matter? Because performance is produced when people are deeply engaged and aligned in the business strategy
💬 Moss Burmester
Sounds to me they should be building ‘Systems of Engagement’
💬🏢 To be declared a category king .. you need to be taking 70 percent - ish of all revenue and profits of said category. If nobody in a category is making a profit does that mean there is no category king❓Wondering on behalf of Sam, Dario et al.
💬🏢 That still doesn’t mean free - which is where I think people get confused. And for an extended thought ‘free’ is too often measured in not spending money. Associate your time with money and you start to realise how much free costs.
👁️🚧 Experiment.
👁️🏢 🔗 MALUS - Clean Room as a Service | Liberation from Open Source Attribution
A parody I believe - but just like with satire - I have this nervous feeling that parody might not be able to keep up with reality.
👁️🏢 🔗 MALUS - Clean Room as a Service | Liberation from Open Source Attribution
A parody I believe - but just like with satire - I have this nervous feeling that parody might not be able to keep up with reality.
🏢 Clever image included in this LinkedIN 🔗 post.
My comment:
The only change to the image I would make is to put the rust bucket at the back … to extend your metaphor how many corporate drivers look back … they have declared their shiny new strategy and off they go .. without a clue that the organisation behind them is not what they think it is.
💬🏢 I often reference Brand’s ‘Pace Layers’ when attempting to reconcile ‘the speed of tech’ with the ‘speed of government’. It helps.
💬🏢 Written a while back and even more relevant today.
**Extension thought:**The ‘buyer’s journey’ is not the same as the ‘customer’s journey’ and both are totally different to whatever sales process that someone in your business has mapped out.
🏢 I recently posted about ’🔗 Software As A Sandwich’ which I offer as a start to an extended thought on Ton’s post 🔗 Favorited Headless Everything For Personal AI
(Yes - I do need to write more about this and where the connection is.)
Going headless means removing the viewer, and using the output of queries directly programmatically. Combined with how I see the arch of generative AI bending significantly towards deterministic code, I look forward to the type of things people come up with. Not their tools, but what they come up with. Because the path to scale of these things imo is not adopting or buying what someone else made, but adopting what someone else came up with conceptually and creating your own local version.
💬🏢 It’s not easy … got the t-shirt and everything … but I am sure that the other way is not right. Then again, different for the sake of different is even worse. You know what I’m talkin’ about❗️
🏢 He’s treading in ‘Chasm’ territory - so of course it all makes sense. Another future post?
The second circle is out of your direct control, and it’s tempting to ignore it. But the second circle unlocks the change you seek to make.
🏢 I will fold this into a large piece soon - but the threads within reminded me of my thinking around ‘the gaps between the boxes’ - which I touched on in 🖇️ this newsletter but starting to think that it needs its own post.
You (Should) Say Goodbye - I (Definitely) Say Hello
A short (ish) reminder of the ongoing and necessary shift from old marketing principles that evolved when the vendor was in charge to new principles - which focus on engagement and experience - because the customer is now in charge.
🔗 Engagement Platforms as Coherence Infrastructure
A slight restructure of this post - and so a reissue.