Shel Israel writes : 🔗 How ChatGPT Will Change the World, Lower My Fees and Raise My Revenue

I get what he is saying - except I don’t.

His argument centers on his unit price dropping - but he will write more.

Back of an envelope calculations. Let’s say he increases his output ten fold and reduces his price by EIGHTY PERCENT.

This would double his revenue. All good nay … all great!

But if this works - he isn’t the only writer that will do this.

And if that changes broadly across the writing industry, that 80% will likely have to fall further - unless there is substantial differentiation.

The differentiation will vary - but will become essential. (It’s essential now - but that’s a different story.)

People that write ‘content’ have a problem.

The problem is that if you write content - how do you differentiate?

I’ve written about it before here and here and here and here and … well - you get the picture.

This is why for the longest time I keep repeating (sorry - I am going to have to quote myself) … though Will Arnett at least has caught on and so has Chris Lockhead

Content is a horrible, generic, cheap, anything will do kind of word. Which is why ‘content has no value. It is in the best interests of buyers of our sweat, labour, thought and time to keep price down. But our costs are not kept down. So our earnings suffer. And they are suffering badly.

Job One - Stop making content.

Job Two - Start writing blogs, articles, white papers, posts, scripts, essays …

The ultimate oxymoron: Strategic Content