🔗 Goldman Sachs Boosts Apple Inc. with Positive App Store Trends

NB: No meaningful (or perhaps even measurable) impact from off-Appstore payments alternatives. Turns out adding friction to a frictionless business is not an attractive option for the customer.

💬 Horace Dediu

‘Ease’ replaces ‘Price’ in my 🖇️ 4 E Model for the Age of Engagement.