Chris Lockhead posted 🔗 this on LinkedIN

It’s LinkedIn oatmeal.

Chris is right, so I replied:

Content is homogenous, undifferentiated and fully interchangeable with any other content - like any other ‘grain’ that sits in a silo.

• Can you really tell one grain of wheat from another?
• Is your post/comment really interchangeable with every one else’s?

If so - content it is. If not - guess what - it is not content. So don’t call it content.

Content is a horrible, generic, cheap, ‘anything will do’ kind of word and so - like a grain of wheat - any individual piece of ‘content’ has no value. The value is in the total silo.

It is also important to know that it is in the best interests of the ‘buyers’ (I use the term loosely) of our sweat, labour, thought and time to create our IP - to keep their costs down. So, content is what THEY will continue to call it. Don’t fall into that trap.

Our costs are not kept down. Our net earnings do suffer. They are suffering badly.

Oh - and a quick reminder - been saying this for years. As have others - like 🖇️ Will Arnett talking to Dana Gould